Sensory testing is a testing method carried out to evaluate the sensory attributes of a food product using panelists, both trained and general consumers. This test is carried out with a systematic approach to obtain information about how food is perceived by humans.
Types of sensory tests include:
Here are some reasons why sensory testing is so important in the food development and production process:
Food quality depends not only on safety aspects, but also on the sensorial experience provided. Sensory testing helps ensure products have consistent taste, aroma and texture to desired standards.
Consumers are the main factor in the success of food products on the market. Sensory testing helps manufacturers understand consumer preferences and adapt products to suit the tastes of the majority.
In new product development, sensory testing plays an important role in evaluating prototypes before the product is launched. These test results help manufacturers determine the best formulation that meets consumer expectations.
By understanding the sensorial advantages of competing products, manufacturers can create better products, both in terms of taste and appearance. This can provide a competitive advantage in the market.
Sometimes, changes in the production process or raw materials can affect the sensory attributes of a food. Sensory testing can be used to detect these changes so that corrective action can be taken immediately.
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Although very useful, sensory testing has challenges, such as panelist subjectivity and environmental influences during testing. Therefore, it is important to maintain testing standards, such as a controlled environment, to obtain more accurate results.
Sensory testing is a key element in the food industry to ensure that the products produced are not only safe but also of good quality and liked by consumers. By consistently conducting sensory testing, manufacturers can maintain quality standards, meet market needs, and continue to innovate.